Language
Pulished on Jun. 20, 2025
As we all know, in European food culture, cutlery is used very frequently. According to a report by a professional authority in 2023, the annual size of the EU cutlery market is €2.4 billion, of which cutlery accounts for more than 53%.
A large number of experts believe that the frequency of use of cutlery depends not only on the dietary traditions of EU countries, the relatively developed economic level, and continuous design innovation.
This article will start with the top three European countries in the use of cutlery, including Germany, Italy, and France.
Germany is the country that buys and uses cutlery most frequently, due to its high frequency of rigid demand under the strictness of industry.
The report shows that the average annual purchase of cutlery in European countries is 1.2 sets, while Germany purchases as many as 2.7 sets. 85% of German families use a full set of tableware for meals every day,
and their camping culture drives the sales of portable cutlery to increase by 12% year-on-year, according to a report by the German Outdoor Association in 2024.
German families prefer 18/10 stainless steel because this type of stainless steel tableware is durable and minimalist in functionality. In terms of price, they pursue the mid-range mainstream and are cost-effective.
In addition, Italy is also a country with a large number of users among many European countries. According to a relevant report, each person in an Italian family buys 2-2.1 sets a year, and 72% of Italians regard formal dinners as a social necessity,
so they are more keen to buy tableware to show their social etiquette. In terms of fast fashion home furnishings, knives and forks, as "table fashion" designs, have a repurchase rate of 34%.
There are also relevant tableware exhibitions every year to promote the use and purchase of knives and forks. With the provision of contemporary aesthetics,
Italian buyers prefer stainless steel materials and high-quality polishing procedures, such as hand polishing. The handle pattern is combined with elements such as the Renaissance to create many amazing and aesthetic products, such as vines, iris patterns, etc.
At the same time, their pursuit of product quality sometimes ignores the high price, of which 40% of their tableware products are priced as high as 30-100 euros.
Finally, France is one of the top three countries, with its exquisite extension of Michelin culture. They love to use cutlery. The average annual purchase per person is 1.8 sets.
As the French catering industry is very popular, 300,000 restaurants purchase €180 million of cutlery products annually, and 45% of households have "formal banquet tableware sets".
The French also have a growing demand for silver-plated cutlery products, such as electroplated gold, electroplated rose gold, black, rainbow colors, etc., and design plates with Art Nouveau curves.
25% of French consumers pursue more luxurious cutlery products, with prices as high as 150 euros.
When Germans use knives and forks to measure the efficiency of life, Italians use them to weave table art, and the French make it a class poetics - the opportunity of Made in China is to understand the cultural genes between every fork tine.
Therefore, as a supplier of Chinese tableware, our company also continuously launches its own brand-GARNO+.
Garbo+ Brand is committed to providing high-end quality flatware sets. Our team unanimously believes that 304ss material is our preferred material.
lt is highly popular among most con-sumers as it can perfectly pass food grade tests, and always offers premium quality with itshigh quality mirror polish. Our mission is Better Flatware, Better Life!
