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Pulished on Apr. 14, 2025
With consumers' attention to quality of life and environmental protection concepts, ceramic products are gradually becoming the new darling of the daily gift market. From personal gifts, corporate customization, to festival packages, the popularity of ceramic gifts continues to rise. According to the 2024 report of the Gift Consumption Association, ceramic gifts have taken up 40% of the market. Why are ceramic gifts becoming more and more popular? As a professional manufacturer, we have summarized a few points here.
Modern consumers are increasingly inclined to practical and design products when choosing gifts. High-quality ceramic bowls, plates, cups, tea sets, etc., have both functionality and aesthetics, which can not only enhance the daily life experience but also be used as decoration. For example, a unique set of ceramic breakfast bowls or mugs is not only appropriate for gifts but also practical and aesthetic.
Environmental awareness is rising, and ceramics have become the representative of "green gifts". With the concept of "low-carbon life" and "green consumption" deeply rooted in people's hearts, ceramic products are favored by consumers for their natural raw materials, non-plastic, degradable and other environmental advantages. More and more enterprises choose ceramic products as employee benefits or customer feedback gifts to convey the concept of environmental protection and corporate responsibility.
The holiday gift market is growing significantly each year. Compared with traditional food or crafts, ceramic products with holiday patterns or brand logos are more memorable and practical. According to industry data analysis, sales of Christmas-themed ceramic dinner sets increased by about 27% year-on-year during Christmas in Q4 of 2024.
Compared with other materials such as metal, glass, wood, ceramic has a lower cost while maintaining the texture, and is the preferred choice in a large number of procurement scenarios (corporate gifts, conference gifts, group memorial). The batch purchase price range is flexible, supports the needs of different budget levels, and improves the cost performance of gifts.
Ceramic gifts are moving toward the dual-track development of popularization and high-end coexistence. With the upgrading of consumer demand and the popularization of personalized gift concepts, interesting ceramic dinner plates and bowls are being produced. and cups have broad application prospects in daily gifts. Whether it is individual users who pay attention to quality or corporate customers who pursue image and cultural output, ceramic products can meet diverse needs.
