How to recommend the right ceramic tableware to your customers?

In the ceramic tableware industry, the core of successful product recommendation lies in the “accurate matching of customer needs”. Only a full understanding of the customer background, analyzing customer needs, and being able to provide targeted solutions, in order to transform the product into a customer business growth driver!

Understanding Customer Context and providing professional solutions

Every client operates in a different ecosystem. Blindly recommending your company's “hot sales products” does not apply to all customers. Therefore, it may be more efficient to provide your customers with targeted programs.

For restaurant chains, durability and cost control are ironclad rules. These types of businesses rely on stability - imagine a crowded pizza chain where plates are subjected to daily dishwasher rinses and accidental drops. It would undoubtedly be a disaster! So for them, rigorously tested and high-strength reinforced porcelain plates that can withstand a 1.5-meter drop, coupled with volume purchase discounts (e.g., $0.55 per piece for 50,000 pieces), are not just a product; they're a guaranteed tool for operational efficiency.

As for home retailers, they need to respond to rapidly changing consumer trends. Variety is at the core of their needs - from autumn leaf-themed dishes to Scandinavian minimalist tableware, to keep a finger on the pulse of social media trends. Ordering in small quantities (e.g., minimum 500 pieces of a single item) and the flexibility to mix and match reduces inventory risk.

Break the decision deadlock by giving free samples to potential customers

Sometimes, the fear of the unknown promises often makes customers hesitate. This is where we need a customer-centered policy to break the ice. Offer free samples - not just of individual products, but of “discovery sets” that include best-selling soup bowls, scratch-resistant plates, and seasonal novelties - so that customers can see the quality of the product with their own eyes and feel more confident.

Emphasize the cultural taboos of your customers

As a salesman, we can not simply sell products; even the most exquisite tableware can be misinterpreted by the culture and folded. For example, to recommend products to customers in the Middle East should avoid the use of animal prints, which will violate religious taboos, instead of geometric patterns or festive banquets gilt plate; for Japanese customers, matte glaze is more likely to be favored than bright colors; in Europe, you need to emphasize the sustainability of the - can not be used in plastic packaging, should be used in paper and other environmentally friendly packaging.

In short, the recommendation of ceramic tableware is by no means a “wishful thinking sales pitch”, but through the insight of customer needs and giving an accurate program, in order to upgrade from a supplier to a long-term partner.