The potential market research for ceramic small bowl with lid and bamboo stand set

I. Introduction

The ceramic small bowl with lid and electroplated edge with bamboo stand set combines ceramic, electroplating and bamboo elements, with a unique design, and is both practical and beautiful. Its exquisite electroplated edge decoration, matched with a natural bamboo stand, can be used as a home decoration embellishment while meeting the function of tableware.

II. Analysis of international market demand

(I) Consumption trend

In developed countries such as Europe and the United States, consumers have high requirements for the quality and design of household products, and pursue personalized and refined life. They may not like too much golden color related items. They like simplify and modern designs.  But musline community countries, like Middle East countries as Saudi Arabic, Iran, UAE, People are rich and like luxurious items with golden color decorated, therefore, such market will exisit very strong demands for such items, it will have very big protential. Same as North Africa countries as Egypt, Algeria, Sudan and some Muslim community in France, Holland, Belguim, Germany, Spain, etc.

(II) Market size

The global tableware market is large and growing, and the growth of the mid-to-high-end specialty tableware segment is particularly significant. With the development of cross-border e-commerce, the international market has more procurement channels for specialty tableware, providing a broad market space for this product.

Ⅲ. Competition Analysis

(I) Advantages

Unique design: Combining multiple materials and craftsmanship, the appearance is novel and different from ordinary tableware.

Cultural connotation: Ceramics and bamboo contain oriental cultural elements, which are easy to form differentiated competition in the international market.

Excellent quality: The texture of ceramics, electroplating technology and bamboo quality ensure the durability and texture of the product.

(II) Disadvantages

High cost: Raw materials and processes lead to high production costs, affecting price competitiveness.

Fragility: Ceramic materials are easy to break during transportation, increasing logistics costs and after-sales risks.

(III) Opportunities

Consumption upgrade: The global consumption upgrade trend brings opportunities for mid-to-high-end products.

E-commerce development: The development of cross-border e-commerce can help products expand sales channels.

(IV) Threats

Fierce competition: There are many brands in the tableware market, competition is fierce, and it is difficult for new brands to enter.

Trade policy: The trade protection policies of some countries may increase export costs.

IV. Market entry strategy

(I) Target market selection

Prioritize the mid-to-high-end consumer market in developed countries in Europe and America, as well as countries with relatively developed economies and strong consumption capacity in the Asia-Pacific region, such as Japan and South Korea.

(II) Entry method

In the early stage, sales are carried out through cross-border e-commerce platforms (such as Amazon and Alibaba International Station) to reduce channel construction costs. In the later stage, distributors or brand stores can be set up in key markets to strengthen market penetration.

V. Conclusion

The ceramic small bowl with lid and electroplated edge with bamboo frame set has certain development potential in the international market, especially for the Muslim community market, whose people are fanatic for the golden color decorated products.