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Pulished on May. 30, 2025
I. Product overview
The ceramic small bowl with lid and electroplated edge with bamboo stand set combines ceramic, electroplating and bamboo elements, with a unique design, and is both practical and beautiful. Its exquisite electroplated edge decoration, matched with a natural bamboo stand, can be used as a home decoration embellishment while meeting the function of tableware.
II. Analysis of international market demand
(I) Consumption trend
In developed countries such as Europe and the United States, consumers have high requirements for the quality and design of household products, and pursue personalized and refined life. The unique design of this set fits this trend and can meet their needs to enhance the sense of dining ritual. In some countries in the Asia-Pacific region, with economic development and consumption upgrading, the demand for tableware with cultural characteristics and high quality is also growing, and the oriental cultural elements of the product are expected to be favored.
(II) Market size
The global tableware market is large and growing, and the growth of the mid-to-high-end specialty tableware segment is particularly significant. With the development of cross-border e-commerce, the international market has more procurement channels for specialty tableware, providing a broad market space for this product.
3. Competition Analysis
(I) Advantages
Unique design: Combining multiple materials and craftsmanship, the appearance is novel and different from ordinary tableware.
Cultural connotation: Ceramics and bamboo contain oriental cultural elements, which are easy to form differentiated competition in the international market.
Excellent quality: The texture of ceramics, electroplating technology and bamboo quality ensure the durability and texture of the product.
(II) Disadvantages
High cost: Raw materials and processes lead to high production costs, affecting price competitiveness.
Fragility: Ceramic materials are easy to break during transportation, increasing logistics costs and after-sales risks.
(III) Opportunities
Consumption upgrade: The global consumption upgrade trend brings opportunities for mid-to-high-end products.
E-commerce development: The development of cross-border e-commerce can help products expand sales channels.
(IV) Threats
Fierce competition: There are many brands in the tableware market, competition is fierce, and it is difficult for new brands to enter.
Trade policy: The trade protection policies of some countries may increase export costs.
IV. Market entry strategy
(I) Target market selection
Prioritize the mid-to-high-end consumer market in developed countries in Europe and America, as well as countries with relatively developed economies and strong consumption capacity in the Asia-Pacific region, such as Japan and South Korea.
(II) Entry method
In the early stage, sales are carried out through cross-border e-commerce platforms (such as Amazon and Alibaba International Station) to reduce channel construction costs. In the later stage, distributors or brand stores can be set up in key markets to strengthen market penetration.
V. Conclusion
The ceramic small bowl with lid and electroplated edge with bamboo frame set has certain development potential in the international market. Despite the challenges of cost and competition, it is expected to occupy a place in the international mid-to-high-end tableware market with its unique design and quality, seize the opportunity of consumption upgrading, and reasonably choose market entry strategies, bringing new profit growth points to the company.
